Many would describe public relations as being able to create a positive image for a specific public by using various outlets that suits an audience. Scrapbooking is a type of arts and crafts in which the artist takes pictures, stickers, buttons,yarn, stamps, and any other objects to create artistic pages in a book. This websitehttp://www.scrapbookingtop50.com/ provides ideas and various layouts for scrapbooks. How can PR and Scrapbooking be similar?
Most scrapbooks have a specific purpose for the book such as: high school memories, college years, birthday, retirement, or graduation. The book is usually specifically catered to an audience therefore the creator has to be aware of the factors that would have an influence of the book. Here is an example of a simple layout for a page.
This image is an example of scrapbook page I found off the internet most likely for a skateboarder. The page specifically caters to a skateboarder showing images of a skateboarder in the middle of a trick. The words state “dwell in the possibilities” which would be influential to someone who participates in such a dangerous yet adventurous sport.
As with PR it is the job of the department to cater to the audience as with a scrapbook page. Every component has to be thought of when it comes to PR so the message will be understandable from social media, tv, radio, flyers, surveys, interviews and much more. As with scrapbooks from the colors, page type, pictures, words the same as with Public Relations.
In this article posted by Todd Defren he describes “The 7 Elements of Good PR”. http://www.pr-squared.com/index.php/2009/07/the-7-elements-of-good-pr Some of the things he stated was establishing relationships with the client, and also that PR is proactive and uses more than one idea. These elements in my opinion are also important in scrapbooks by either making books for free or charging the creator is developing a relationship with the client to figure out what best suits them. Also this craft does take a lot of idea generation which results in “thinking outside the box”. As with Public Relations sometimes one has to do unconventional things sometimes to reach a group.
These two things may seem quite different but have more in common than what meets the eye.