The last movie I saw in theatres was Paranormal Activity 3. When I think back to how I first noticed the movie was the movie previews. The movie previews showed the terrifying scenes of horror and suspense capturing viewers. Also the fact that there were two previous movies that I had seen added to the advertising aspect. The movie trailers showed audiences sitting in theaters with their hands over their faces adding to the extra promotion of the film. In addition to advertisements on television I remember seeing online advertisements. This article discusses the rise of online advertisements. It’s almost impossible to go about your day online and not see an advertisement for an upcoming feature film. The ad may be a banner across your e-mail server, or a pop up ad on your favorite news page. http://blog.rmmonline.com/2010/04/how-online-advertising-is-changing-the-film-industry/
Also, the last concert I went to was a “Silent Disco” in Atlanta. I actually heard about this through a radio station to win Bonaroo tickets over the summer. The radio advertisement explained dancing in your own world while you being the only one that hears the music through headphones. This actually turned into a very funny sight to see. The group I went with also heard about it through the email newsletter sent out through the radio station for frequent listeners. Here is the actual flyer for the event. http://929dave.radio.com/2010/06/07/what-is-a-silent-disco/
The way information is filtered to the public is important for success whether it be a movie or concert.