The field of PR has grown rapidly over the past years. I believe there are several reasons for this rapid growth. The first reason is more education in regards to what Public Relations is and what the career entails. Also, more research going into the importance of PR in today’s society, therefore causing more individuals to be interested in the field. According to prsa.org, Spending on traditional and digital (word-of-mouth marketing) public relations services in the U.S. totaled $5.7 billion in 2010, a 12.8-percent year-over-year increase. This shows how the industry is continuing to grow.
Also, I believe the field is growing because many skills required to be successful in PR are necessary in many aspects of life. For example, effective communication skills, good writing skills, ability to work through crisis, and take initiative as a worker. According to this website http://cometbranding.com/general/tomorrows-pr-skills-are-needed-today/ there are ten PR skills of tomorrow needed today. The skills stated are relationship development, strong journalistic writing and storytelling, and programming and design. All these skills are taken for granted in everyday situations, but these “little” things are what makes the field so successful.
As a student I also realized that Public Relations is used in so many aspects of our society. For example,anything from small businesses to large firms have some type of PR. Without PR a business would not be able to effectively communicate with the public. Even though it may seem like PR is not important more people are realizing its benefits therefore allowing for such a rapid growth.