PR Practitioners and Journalism

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I feel that the main reason a relationship exists between PR Practitioners and Journalism is because they are very similar. In Public Relations effective writing skills are key to success as well as with journalism. Both field involve effective communication skills whether directly in PR or indirectly through newspapers in Journalism. I believe this relationship has become more evident, because of the use of newspapers as a medium for PR professionals.  I conclude that both fields are beginning to embrace one another as a means to success, and this obvious need from both parties must be met. Even though a lot of PR professionals started out in journalism I believe today the need for both to work together is quite clear.

 

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