PR Practitioners and the media go hand in hand when it comes to Public Relations. Practitioners use the media to get out messages, as press for the company, and to work together to produce the best image for the company.The media can come in many shapes ans forms from social media, newspapers, magazines, news coverage etc.
For instance, when a company has a crisis the media comes into play. The media is used to provide positive exposure for the company to fix the issues at hand. The right news coverage from the media will help the company out of bad situations faster. Also, a practitioner uses the media to give the company positive light. Another example, if Doritos was being featured at a food expo for a new product. If a CNN news anchor was there to provide footage of Doritos company this could be great news coverage for the new product.
Also, the media could prove to be negative press in certain situations. Therefore, its important for the company to have positive relations with the media. Essentially its important for PR Practitioners to have a good relationship with the media, because the media could be good or bad when it comes to PR. The practitioners job is to keep the image of the company in tact at all times by any means necessary.
I believe it is essential to have a uniform system of writing by different professionals. This uniform system makes it easier to keep track of information in a systematic manner which allows for a much simpler way of communication. By having these systems set in place there is always a specific way to search for information in papers.
I do find it difficult to rely on these systems, because it makes writing papers hard in following these rules. This does need to be set in place in order to allow maximum precision through writing. If these rules were not set in place there would be a lot of confusion as to how to format papers.
According to, http://writinghood.com/writing/the-importance-of-apa-format-in-writing/#ixzz1nR3REuxO The APA guidelines were developed to ensure the reader of the written material can easily understand the theme of the paper as well as gain an understanding of its theory. Unfortunately as a student I still find these systems to be difficult t understand. I just had the experience of writing my first research paper using APA style, and I found it to be stressful and irritating. In the world of information we live in this is important, even though it seems so tedious and picky.
This is the blog for PR Writing.
I have actually enjoyed blogging in this class a lot!! I think I like it the most, because there are less stipulations other than grammar but I am free to speak my mind. This blog has allowed me to be creative as far as how my information is presented, kind of like my own little world. After this class I think I will continue this for non-class purposes. I think it will be a great asset as far as helping me in the PR world that lies ahead.
This website describes the brief history of blogging http://www.blogherald.com/2005/03/06/a-short-history-of-blogging/. The site goes into to detail about the first to ever blog and how it came about. In my opinion we have all been blogging before we even knew what we were doing. I can remember in elementary school having a diary in a way this was my blog!! This class helped me see how blogging can be both positive and negative when it comes to PR. A blog can help boost a companies reputation or tear it down depending on what information is provided to the public.
Lastly, this website gave some very interesting facts when it comes to blogging.http://thefuturebuzz.com/2009/12/10/blogging-stats-facts-data/ .The most interesting statistics were the following-
- Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level
- 60% are 18-44
- 75% have college degrees
I found these stats quite interesting just a little something to make me want to continue blogging!!
The following is a link to an entry level position as a Public Relations Coordinator for Stone Mountain Park. http://jobs.prsa.org/c/job.cfm?site_id=2170&jb=8981023 This job has a lot of requirements some that I would be comfortable with as a student working towards a PR degree and others not so much. The first requirement that caught my eye was the ability to make press kits. This website goes into great detail on what a press kit is and how to create one. http://www.entrepreneur.com/article/57260 The site recommends the following items to be incorporated into the kit such as: a letter of introduction, information on the company, product and service information, recent press publications and articles, press releases, sample news stories, audio and video files of radio or TV interviews, speeches, performances and any other media-covered event, and frequently asked questions. When I first saw this responsibility of creating a press kit would seem overwhelming, but with the right information and resources I’m sure I could create one.
The next two requirements I know I would love to do are the following: assist in creating content for social media and assist in the planning and/or coordination of events or media functions. This is the current park Facebook page https://www.facebook.com/#!/pages/Stone-Mountain-Park/143910765649330. After viewing this page if I received the job I would absolutely update the page and make it more current. Managing Social Media I believe I would enjoy, because I enjoy it now and I understand the power it has on public opinion. Also creating and managing events yes its stressful, but I enjoy getting every tiny detail together and creating something great!!
I believe getting more exposure such as: creating press releases, making brochures and flyers, and an INTERNSHIP most of all would be key in helping me be qualified for this job if I were to apply. I feel that an internship would provide that hands on experience into the world of PR. Could I be a PR Coordinator for Stone Mountain Park well not today, but one day soon!!
The last movie I saw in theatres was Paranormal Activity 3. When I think back to how I first noticed the movie was the movie previews. The movie previews showed the terrifying scenes of horror and suspense capturing viewers. Also the fact that there were two previous movies that I had seen added to the advertising aspect. The movie trailers showed audiences sitting in theaters with their hands over their faces adding to the extra promotion of the film. In addition to advertisements on television I remember seeing online advertisements. This article discusses the rise of online advertisements. It’s almost impossible to go about your day online and not see an advertisement for an upcoming feature film. The ad may be a banner across your e-mail server, or a pop up ad on your favorite news page. http://blog.rmmonline.com/2010/04/how-online-advertising-is-changing-the-film-industry/
Also, the last concert I went to was a “Silent Disco” in Atlanta. I actually heard about this through a radio station to win Bonaroo tickets over the summer. The radio advertisement explained dancing in your own world while you being the only one that hears the music through headphones. This actually turned into a very funny sight to see. The group I went with also heard about it through the email newsletter sent out through the radio station for frequent listeners. Here is the actual flyer for the event. http://929dave.radio.com/2010/06/07/what-is-a-silent-disco/
The way information is filtered to the public is important for success whether it be a movie or concert.